Repeat Business Systems

2024-25 Albany FireWolves Season Tickets are available now! Click here for more info

Scores / Schedule
NewsPress Releases

Albany FireWolves Establish Founding Partner Level Sponsorships

Latham Marketing Firm Elevation Ten Thousand Becomes Organization’s First Founding Partner

ALBANY, NY – The Albany FireWolves of the National Lacrosse League today announced that Elevation Ten Thousand, an award-winning marketing firm based in Latham, will become the organization’s first Founding Partner and build on the growing support from area businesses. The partnership with Elevation Ten Thousand is a significant opportunity to make FireWolves games a premier family entertainment event in the Capital Region.

“As the leading creative advertising agency in area, Elevation Ten Thousand is the perfect partner for the FireWolves organization as we continue to bring our fast-paced, action packed box lacrosse games to the greater Capital Region,” said Chris Porreca, President of the FireWolves.  “Elevation has a passion for the Capital District, and they know how to create excitement for and at our games.  We are looking forward to a long and mutually beneficial relationship.”

The FireWolves, who moved to Albany in 2021 from Connecticut, enjoy strong and growing support from the local business community. The Founding Partner Level, established this year, is the highest sponsorship tier for the FireWolves and Elevation Ten Thousand is the first Capital Region business to join at this level. As a Founding Partner, Elevation Ten Thousand will receive recognition on game day signage within the MVP Arena, outside the arena on the state-of-the-art LED Board, and recognition on various forms of team messaging.

Elevation Ten Thousand President David Miclette said, “We are thrilled to partner with the Albany FireWolves and look forward to combining our innovative marketing expertise with the exciting and fast-paced FireWolves as they look to establish themselves as a box lacrosse powerhouse in the National Lacrosse League.”

As a Founding Partner, Elevation Ten Thousand will bring the company’s marketing and advertising horsepower to the FireWolves organization and help amplify their community outreach.  Elevation will provide game and event promotions, produce exciting and engaging videos for the MVP arena for gameday as well as television commercials, digital media strategy and advertising, and social media communications. The FiresWolves are already using Elevation’s digital design services to display messages and promotions on the new state-of-the-art LED lighting in the MVP arena.

The multi-year agreement between the FireWolves and Elevation Ten Thousand establishes Elevation as an official merchandise partner of the box lacrosse franchise.  Elevation is hosting kiosks at each Albany FireWolves home game and fans can also purchase merchandise online.

Businesses are encouraged to contact FireWolves president Chris Porreca if they are interested in becoming a Founding Partner or other sponsorship opportunities —

The FireWolves are back in action versus the Toronto Rock on Saturday, March 25th for Star Wars Night, which is sure to be fun for the whole family.  For more information regarding tickets, visit or call/text the FireWolves front office at 518-362-4900.

About The Albany FireWolves:
The Albany FireWolves is the Capital Region’s very own Professional Box Lacrosse team, playing in the National Lacrosse League out of the MVP Arena in downtown Albany, NY. For more information, contact the Albany FireWolves Front Office at (518) 362-4900 or visit Follow the team on Facebook at, Twitter @AlbFireWolves, and Instagram @AlbFireWolves.

About Elevation Ten Thousand:

Elevation Ten Thousand is an award-winning, full service media, marketing, and creative agency specializing in a wide range of digital marketing and creative services. These services are all done in house and include website design and development, search engine optimization, digital marketing and advertising, social media, and content strategy, film production, graphic design, and apparel production. Elevation provides businesses with powerful tools and strategies to power growth and takes brands to new heights.

About the National Lacrosse League:

The National Lacrosse League (NLL) is North America’s premier professional lacrosse league. Founded in 1986, the NLL ranks third in average attendance for pro indoor sports worldwide, behind only the NHL and NBA. The League is comprised of 15 franchises across the United States and Canada: Albany FireWolves, Buffalo Bandits, Calgary Roughnecks, Colorado Mammoth, Georgia Swarm, Halifax Thunderbirds, Las Vegas Desert Dogs, New York Riptide, Panther City Lacrosse Club (TX), Philadelphia Wings, Rochester Knighthawks, San Diego Seals, Saskatchewan Rush, Toronto Rock, and Vancouver Warriors.

For more information, visit and find @NLL on Facebook, Instagram and Twitter. For more information visit

About ASM Global:

ASM Global is the world’s leading venue management and services company. The company was formed by the combination of AEG Facilities and SMG, global leaders in venue and event strategy and management. The company’s elite venue network spans five continents, with a portfolio of more than 325 of the world’s most prestigious arenas, stadiums, convention, and exhibition centers, and performing arts venues. From Aberdeen to Anchorage, and Sydney to Stockholm, its venues connect people through the unique power of live experiences. ASM Global’s diverse portfolio of clients benefit from the company’s depth of resources and unparalleled experience, expertise and creative problem solving. Each day, the company’s 61,000 passionate employees around the world deliver locally tailored solutions and cutting-edge technologies to deliver maximum results for venue owners and amazing experiences for guests. By consistently looking for new ways to envision, innovate and empower the spaces and places that bring people together, ASM Global elevates the human spirit while delivering the highest value for all stakeholders. For more information, please visit

About MVP Arena:

MVP Arena is a full-service entertainment and sports facility featuring a wide variety of family shows, sporting events, trade shows and concerts. Owned by Albany County and managed by ASM Global, MVP Arena opened in 1990 and is home to the Albany FireWolves of the National Lacrosse League, the Albany Empire of the National Arena League and the Division I Men’s College Basketball Siena Saints. For more information, please visit

Albany FireWolves